LOCATION
America Square Conference Center, London
America Square Conference Centre has superb rooms available for various types of events up to 250 people. Along with spaces for small 1:1 meetings, there are rooms to suit all, in an environment that has been superbly and lavishly refurbished, with state of the art technology.
All this and a genuine bit of history too, as the original London Wall, (one of the largest construction projects carried out in Roman Britain) runs right through the venue, providing a fascinating and unique feature.
Employer Brand Performance - 28th March
Brand management is no longer the sole preserve of the marketing function. It has also become a vital skill-set for HR.
Developing a strong employer brand will significantly enhance your organisation’s ability to attract, engage and retain superior talent. It will also serve to reinforce HR’s role in shaping the kind of distinctive, high performance culture that leaders recognise as critical to sustainable business success.
In addition to providing you with a good grounding in the fundamentals of employer brand management, this course will also demonstrate how it works in practice with Exercises and Case Study examples from Adidas, Coca-Cola, Deloitte, Disney, Google, LEGO, L’Oreal, McDonalds, McKinsey, Shell, Tesco, and many more.
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Richard Mosley Author of ‘The Employer Brand: Bringing the best of brand management to people at work’ and the forthcoming ‘Employer Brand Management: Thought provoking lessons from the world’s leading employers’. |
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Steve Ehrlich Leading North American thought leader and speaker on digital employer brand marketing, whose expertise has helped shape digital recruitment strategies at Deloitte, Disney, GSK and Walmart among many others. |
Benefits
• Develop a compelling case for employer brand investment
• Make the transition from HR initiative to business imperative
• Learn how brand management techniques can transform the impact of HR
• Develop a benefit-led, performance-driven EVP
• Master the art of differentiation
• Attract the talent your organisation needs to achieve its goals
• Leverage ‘digital’ to drive down cost and drive up connectivity
• Get to grips with the latest developments in social and mobile marketing
• Identify your key measures of success
Objectives
• To bring you the latest Best Practices and next practices in employer brand management.
• To apply the latest Tools & Techniques through on-line demonstrations and case study ‘work-outs’.
• To provide an opportunity for you to Share Insights and experience with fellow ‘talent marketeers’.
Who should attend?
HR Directors and specialists in Talent Management, Resourcing, Organisational Development, Employee Engagement and Communication. This session would be equally relevant to corporate brand / marketing specialists with accountability for employer brand reputation or internal marketing.
For the brochure, please contact: iris.langa@teneoevents.eu
